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This ~3h course, led by Theo Moulos, provides an in-depth exploration of Search Engine Optimization (SEO). The course begins with foundational concepts, emphasizing the critical role of SEO in website development and sustainable growth. It covers various aspects such as Rich Snippets, technical SEO, social SEO, and Surround Sound SEO, highlighting the importance of integrating SEO early in the website development process. Rich Snippets are particularly focused on, illustrating how they enhance a website’s visibility in search results by adding informative details like images and ratings.

As the course progresses, it delves into the intricacies of keyword research, categorizing keywords into informational, commercial, and navigational types, and stressing the importance of aligning them with user intent. The course also covers on-page and on-site SEO, detailing the significance of optimizing page elements like titles, meta descriptions, and headings for better Google indexing. Additionally, it explores off-site SEO strategies, particularly link building, to build site authority and brand awareness.

The course concludes by examining the latest trends in SEO and the impact of factors like audience understanding and the exploration of various search platforms beyond Google.